Adventures in Information Architecture Part 1: Test what we have

For a while now, Web Committee has been discussing revamping the information architecture on our library website. There are some good reasons:

  • more than half our of visitors are arriving at the site through a web search and so only have the menu — not the home page — to orient them to what our site is and does
  • the current architecture does not have an obvious home for our growing scholarly communications content
  • the current architecture is rather weak on the connection with the library building, which is a problem because:
    • people are searching the site for content about the building
    • there are more visits to the building than visits to the website

However, we also know that changing the IA is hard. Our students have already told us that they don’t like it when the website changes, so we really want to make sure that any change is a positive one. But that takes time.

And we have a pressing need to do something soon. The Library will be opening a new Ottawa Resource Room in the fall that has related web content and we can’t decide where it fits. So: user testing! Maybe our users can see something we don’t in our current IA. (Spoiler: they can’t)

We did guerrilla-style testing with a tablet, asking people to show us how they would find:

  • information relating to Ottawa (we asked what program they were in to try to make it relevant; for example we asked the Child Studies major about finding information related to child welfare in specific Ottawa neighbourhoods)
  • information about the Ottawa Room
  • (for another issue) how they would get help with downloading ebooks

As an aside: We’re not so naive to think that students use the library website for all of their information needs. We made a point of asking them where on the library website they would go because we needed to put the information somewhere on the website. For the ebooks question, we also asked what they would really do if they had problems with ebooks. 6/8 people said they would ask someone at the library. Yup. They’d talk to real person. Anyway, back to IA…

We talked to 8 different students. For information relating to Ottawa, the majority would do a Summon search. Makes sense. For information about the Ottawa Room itself, the answers were all over the place and nothing was repeated more than twice. So our users weren’t any better than we were at finding a place in our current IA for this information. (Hey, it was worth a try!)

So… we either need to shove the Ottawa Room somewhere, anywhere, in the structure we have or we need to tweak the IA sooner rather than later. So on to Web Committee for discussion and (I hope!) decisions.

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